Professional Experience

● Developed integrated communications content across video, social, and digital platforms, managing projects from pitch through post-production

● Executed media strategy across 200+ touchpoints using editorial calendars and performance analytics, resulting in an audience engagement increase of 85%.

● Collaborated across departments to align content with brand identity, support agency messaging , and ensure compliance with state government communication guidelines.

● Optimized digital content on the 17th edition of Criminal Justice Today by Frank Schmalleger, tailoring strategies for an audience of university level students and assisting with editorial workflow.

● Enhanced user-experience and readability by restructuring content, incorporating visual elements, and improving navigation on desktop and mobile applications for digital-first learning.

● Led focus groups with university faculty to gather stakeholder insights and inform content development.

● Pitched and placed stories on digital and print platforms, building a portfolio of human-interest and sports coverage that drove increases in online readership.

● Cultivated relationships with 20+ sources including professional and collegiate athletes and coaches, securing exclusive interviews for 4 feature profiles.

● Delivered accurate, compelling content under tight deadlines in a fast-paced newsroom environment

● Planned and executed large-scale events for 300+ attendees, managing vendor relationships, logistics, and leading coordination with Greek life organizations.

● Co-led fundraising campaign for the Huntsman Cancer Foundation, contributing to a chapter-wide effort that raised $86,000 for cancer research in a single week